December 24, 2012

It's shea butter! Actually...PSYCH: It's petrolatum.

Now, we've all done it. Gone into the beauty supply store and gravitated towards the prettiest container or to the one that captures our attention:

".....Contains Shea Butter!....."

"....with Natural Oils!"

"....with added Argan Oil!..."

Excited by promises of natural oils and butters, that will promote healthy hair growth....well...PSYCH!! Many companies promise the world in order to get you to purchase their product, but when you read the ingredient list, there are next to no natural ingredients listed. The words are there to grab your's called Marketing.

It's important to read beyond the label, and look at the ingredients. You may be surprised at what you find...

Things to Avoid:

1. Lanolim, Petrolatum and Mineral Oil - these are cheap fillers that are commonly used in many hair products and offer no true moisturizing benefits. I repeat, they DO NOT moisturize the hair. They form a barrier on the hair shaft (contributing to product build up), and seal moisture out. Not to mention it clogs your pores and can contribute to dandruff and scalp issues.

2. Sodium Lauryl/Laureth Sulfate (SLS) - used in products that have foaming qualities (i.e., shampoo). It strips the hair of natural oils leaving it dry and brittle. It can also irritate the scalp.

3. Alcohol (i.e., ethonol, propyl alcohol, isopropyl alcohol)- Products with alcohol can dry out your hair. 

I could go on about all the bad ingredients found in many "natural" hair products, but the list could go on for a while. I've listed some major ones. Generally, my rule of thumb is that if I can't pronounce, or don't know what it is then it's probably not good for my hair.

What to Look For?

Look for natural ingredients like oils and butters (i.e., coconut oil, shea butter, jojoba, castor) and do your research before you purchase. Understand what's in your favourite products and what you're putting on your hair. It's important to be a smart shopper :)

Until next time!

J -

Peace. Love. Summer.

(Yes, summer....please come back soon!)
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